Meet the Sales Team

Jared Saft

Vice President

Jared Saft began his career at Westgate Resorts in 2006 and his role has greatly expanded since that time. He now oversees Westgate’s Hotel/Rental Sales & Marketing, Inventory Distribution & Yield Management, Internet Marketing, Reservations & Developer Services, Sales & Marketing Operations and State Regulation & Compliance. Jared also serves as an Adjunct Lecturer at the Rosen School of Hospitality Management at the University of Central Florida.


Sonya Pherai-Alvarez

National Director of Group & Leisure Sales

Sonya oversees our efforts in growing hotel sales from all group segments, as well as AAA and our travel agent program. A 20-year veteran of the industry, Sonya was most recently with Starwood Resorts and formerly with Interstate Hotel Group and Marriott Hotels.

Contact Information:
Phone: (407) 355-1562


Lisa Williams

Director of Group Sales

Lisa comes to Westgate River Ranch Resort & Rodeo with an extensive background in the hospitality industry. Over the last 15 years she has held Director and National Sales positions with Marriott and Ritz-Carlton on the property level, as well as in global sales. With Ritz-Carlton she was the Canadian specialist for all of the Ritz-Carlton properties Worldwide. She also has experience in Destination Management and in the third party market with Experient, A Maritz Travel Company. She is dedicated to sales excellence with her knowledge of both the Domestic and International markets. Lisa can help you with any group and team building information, including pricing and planning your next meeting.

Contact Information:
Phone: 407-355-1691


Omaira Soto

Sales Manager

Omaira, who graduated from the University of Central Florida in 2006 with a Bachelor of Science degree in Hospitality Management, has approximately 10 years of experience in the hospitality industry, specifically in front office operations and sales. Omaira loves animals and enjoys the great outdoors that Westgate River Ranch Resort & Rodeo has to offer. Omaira can help you with smaller group meetings and team building information, including pricing and planning your next meeting.

Contact Information:
Phone: 863-692-2913


Ray Duncan

Recreation Manager

A real Florida cowboy, Ray Duncan grew up on his grandfather’s cattle ranch in Webster, Florida, and enjoyed a 10-year career riding Bareback Broncs on the Pro Rodeo Circuit, where he won several Rodeo Belt Buckles and a few East Coast Championships. Ray has spent the last 16 years as a Professional Rodeo Announcer and has served as the weekly Saturday night Rodeo Announcer at Westgate River Ranch Resort & Rodeo since 2005. As Recreation Manager, Ray also facilitates the Ranch’s multi-level Team-Building Program and coordinates all customized special events for groups such as Cattle Drives. In addition, Ray serves as the Pastor at the River Ranch Chapel – leading the weekly Sunday service and officiating weddings.