Meet the Sales Team

Jared Saft

Vice President

Jared Saft began his career at Westgate Resorts in 2006 and his role has greatly expanded since that time. He now oversees Westgate's Hotel/Rental Sales & Marketing, Inventory Distribution & Yield Management, Internet Marketing, Reservations & Developer Services, Sales & Marketing Operations and State Regulation & Compliance. Jared also serves as an Adjunct Lecturer at the Rosen School of Hospitality Management at the University of Central Florida.


Sonya Pherai-Alvarez

National Director of Group & Leisure Sales

Sonya oversees our efforts in growing hotel sales from all group segments, as well as AAA and our travel agent program. A 20-year veteran of the industry, Sonya was most recently with Starwood Resorts and formerly with Interstate Hotel Group and Marriott Hotels.

Contact Information:
Phone: (407) 355-1562


Chris Brown

Regional Director of Group and Leisure Sales

Chris, who graduated from Concord College in 1994 with a Bachelor of Science degree in Hotel Administration, has spent his entire career dedicated to Hotel and Resort Operations. After spending the first half of his career as the General Manager of numerous select service properties, Chris moved into the resort industry at Snowshoe Mountain Resort and then served as the Assistant General Manager of a 706-room waterpark resort in the Great Smoky Mountains. The ability to shape the group and leisure sales at both Westgate Smoky Mountain Resort and River Terrace Resort has proven rewarding for Chris and meeting client needs is his top priority.

Contact Information:
Phone: (865) 277-2639


Laura Gheesling

Group & Leisure Sales Manager

Laura joined Westgate Resorts in 2012 as a Group and Leisure Sales Manager with an extensive knowledge of the Smoky Mountain hospitality industry. After receiving her Bachelor's Degree from the University of Tennessee, Laura worked in a variety of area sales and marketing positions. She has more than 15 years of experience in Group Sales, including work in the entertainment and attraction industry, restaurant industry and City of Gatlinburg Department of Tourism and Convention Sales. Laura enjoys building client relationships and providing detail to ensure successful events.

Contact Information:
Phone: (865) 277-2638