Meet the Westgate Park City
Sales Team


Jared Saft

Jared Saft

Vice President

Jared Saft began his career at Westgate Resorts in 2006 and his role has greatly expanded since that time. He now oversees Westgate’s Hotel/Rental Sales & Marketing, Inventory Distribution & Yield Management, Internet Marketing, Reservations & Developer Services, Sales & Marketing Operations and State Regulation & Compliance. Jared also serves as an Adjunct Lecturer at the Rosen School of Hospitality Management at the University of Central Florida.


Sonya Pherai-Alvarez

National Director of Group & Leisure Sales

Sonya oversees our efforts in growing hotel sales from all group segments, as well as AAA and our travel agent program. A 20-year veteran of the industry, Sonya was most recently with Starwood Resorts and formerly with Interstate Hotel Group and Marriott Hotels.

Contact Information:
Phone: (407) 355-1562


Lani Lively

Director of Group Sales

Lani oversees the Group Sales Team at Westgate Park City and has increased the room revenue by 112% since her arrival in 2012. She has a varied background in the hospitality industry and spent more than 10 years as a General Manager at a boutique bed and breakfast in Utah. Lani graduated with honors from Loyola Marymount University in California with a Bachelor of Arts degree in Psychology.

Lani can help you with any group information, including pricing or planning your next meeting or event.

Contact Information:
Phone: 435-940-3996


Jamie Genest

Group Sales Manager

Jamie grew up in New Hampshire and received her Bachelor of Science degree in Hospitality Management from the University of Central Florida. She has 10 years of experience in different areas of the hospitality industry such as guest services, food and beverage, and group sales. Before joining the Group Sales Team at Westgate Park City, Jamie worked at The Ritz-Carlton Orlando, Grande Lakes.

Jamie assists Lani and can help you with any group information, including pricing or planning your next meeting or event.

Contact Information:
Phone: 435-940-2716